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• SYNERGY HomeCare  National Franchise HQ | Growth
• Webgility  SaaS | Agile
• Charity Auctions Today  Online Auction | Startup
• The Rainmaker Institute  (video clips)  Law Firm Marketing Agency | Growth

SYNERGY HomeCare •

Home Care: The Bridge for Seniors to Live at Home

Home care for yourself or an aging loved one is not on the foremost thoughts of most people until it becomes a necessity. At that point, the decisions made about care and support are made under a great deal of stress and without having the time to ask all of the questions you want or ensure the quality of care matches your needs. Along with the stress also comes misconceptions about home care, what it is and what it is not.
SYNERGY HomeCare •

What is Benevolent Probing and How Will it Help My Aging Parents?

As the adult children of aging parents, you may be hyper-alert to your parents’ physical and mental health. In-person visits are opportunities to assess your loved ones and to pick up on signals of cognitive decline. As the holidays roll around, COVID-19 has caused another potential risk to the health and safety of aging adults as they are less likely to have in-person visits from loved ones who can pick up on red flags of declining health.
SYNERGY HomeCare •

How to Care for Your Aging Parents When You Live Out of Town

Caring for aging parents isn’t an easy task, but it can be really challenging when you live out of town and don’t see them on a constant basis. You may start out handling small things like paying bills or keeping track of important paperwork, but the role of a caregiver can change dramatically as your parents’ needs change. 
During your visit, evaluate your parent’s home for safety hazards. Is there clutter that can cause trips/falls? Are they hoarding? Is it dirty? Are dishes in easy to reach l...
SYNERGY HomeCare •

Making it Easier for Seniors to Ask for Help

Nora Bouchard, an executive and leadership coach and the author of “Mayday! Asking for Help in Times of Need” explains it perfectly in an article printed in April, 2020 by CNBC. She explains that people, in general, are “hardwired to want to do things on their own.” We are, by nature, independent beings who want to do things for ourselves which makes it extremely uncomfortable to ask for help from others. It’s a control thing. For seniors, asking for help is pretty much admitting to themselves t...
SYNERGY HomeCare •

What is Respite Care, Exactly?

The National Institute on Aging describes respite care as “short-term relief for primary caregivers.” Respite care is often provided for family members who are providing full-time care to aging family members. However, respite care can also be provided to caregivers of a family member with special needs. 
Respite care can come from friends or family who watch your loved one so you can take a personal break. Respite care might even be available through volunteer services. Oftentimes, full-time ca...
SYNERGY HomeCare •

Benefits of Strong Grandparent - Grandchild Bond

In recent years, an increasing amount of research has been done to show how strong relationships between grandparents and grandchildren benefit both generations. A Boston College associate professor of sociology, Sara Moorman, expresses that close grandparent/grandchild relationships often extend from strong overall family connections, but that the distinctive bond between the generations comes with its own specific benefits.
How many times have you heard someone tell a story about their grandp...
SYNERGY HomeCare •

Prevent Falls at Home

Fall is right around the corner, and it’s the perfect time to think about a different type of fall–the dangerous one. As more people over the age of 65 choose to age in place in the comfort of their own home, it’s important to ensure that the home provides a safe environment. Preventing falls is one of the best ways to do that. One of the first steps is to understand the risks associated with falling.
Know the risks
According to the CDC, the following may increase your older loved one’s risk of...
SYNERGY HomeCare •

Why Independence is Important for Seniors

Remember when you were excited to grow up and be independent, making your own life decisions?  Oh, those rites of passage— wearing makeup or shaving. That was a long time ago and the memories are indelible.
Now, fast forward to today— for seniors, milestones have been reached and independence remains closely held. The ebb and flow of life have shown that with every freedom enjoyed, there is a price. Buying your first home, the ultimate freedom, you discovered the real cost of homeownership. The...
SYNERGY HomeCare •

What to Do When Self-Reliant Baby Boomers Need Help at Home

The vast majority of seniors prefer to “age-in-place” or continue living in their own homes or communities. According to aarp.org, “nearly 90 percent of people over age 65 want to stay in their home for as long as possible, and 80 percent believe their current residence is where they will always live.”
While it is a fantastic feat for seniors to continue to care for themselves as they age; eventually, adult children of these wildly independent baby boomers realize that their aging parents need m...
SYNERGY HomeCare •

How to Manage the Sandwich Generation in Your Home

It’s no secret, today’s family caregivers are feeling the squeeze while caring for family and parents.
A survey of 40 moms, between ages 35 and 54, who care for their family and aging parents, report extreme stress levels, according to an American Psychology Association survey. These family caregivers are stuck in the “sandwich generation,” caring for themselves, their kids and their parents, all at once. Stress of this level can take its toll on relationships with everyone living under the same...
SYNERGY HomeCare •

Post-Surgery Care: Planning for Better Recovery

A growing concern for patients undergoing surgery is planning for post-surgery care. The fear or readmission is real and a post-surgery plan can help alleviate and prevent that concern. 
A study in the February 3rd issue of JAMA published readmission information from nearly 350 hospitals that showed an association of readmissions in the first 30 days after surgery with post-discharge complications related to the surgical procedure. 
While the quality of post-surgery care has been known to be a f...
SYNERGY HomeCare •

Why Routines are Good for Seniors

Consistency and routine are valuable to all and necessary to many. Northwestern Medicine explains that “people are creatures of habit, and routines offer a way to promote health and wellness through structure and organization.” For seniors, health and wellness are a concern and a priority. Daily routines offer more than just a few benefits for aging adults and can be a critical element in adult behaviors, sleep habits, appetite, mood, health, and overall well-being. 
This is a Wednesday list tha...
Webgility Blog •

How to Write Product Descriptions That Sell

One of the bonus aspects of using Webgility’s ecommerce integration, is that it frees up more time to focus on other critical areas of your business that will also improve the bottom line for multichannel sellers.

Today’s expert tip is all about writing product descriptions that sell. There are three reasons I selected this topic as the first in a series of tips to grow your multichannel sales.  Not only are product descriptions a make-or-break-the-sale tool, they’re a key part of organic SEO t...
Webgility Blog •

Better Ecommerce Inventory Management

You work hard to get a customer to your ecommerce store(s) and marketplace(s). And even harder to get them to buy.

Losing a customer forever due to a bad experience is one of the worst scenarios a multichannel seller can have. When a customer clearly sees their size and color available on your website and orders it, only to get an email two days later stating that you’re out of stock and “please accept our apologies,” well, that’s basically ecommerce suicide.

The customer is mad and, in some c...
Webgility Blog •

Make Room, Shipping Giants, Amazon is Knocking

The shipping industry has relished Amazon’s ecommerce success. It’s made billions of dollars as a result of Amazon’s 100 million-plus paid Prime members and the ability to deliver what other online retailers couldn’t: kept promises, significant savings and lightning-fast, free delivery of over 350 million products.  The  Amazon cash cow that once delighted logistics companies isn’t gone, but it’s at risk. Amazon’s segue into shipping has birthed a disruption in the shipping industry that has cha...
Webgility Blog •

Ecommerce Sales Tax Compliance for Online Sellers

Ever-changing sales tax laws and emerging payment methods complicate things for online sellers. So if you're wondering how taxes work with ecommerce, explore our guide for everything you need to know about sales tax obligations for small business owners selling online. We'll go over what it means to have a physical presence in the state you live or sell in, how refunds, BPOIS, and BNPL affect your taxes, and more.1

Do you need to collect sales tax?
Knowing if you need to collect sales tax is es...
Webgility Blog •

Pop-Up Shops: Your Conduit for Ecommerce Growth

Reading news of retail giants like Toys R Us, Lowe’s, Brookstone, et al, closing their doors or significantly reducing the number of stores, it has been suggested that ecommerce is the culprit. We’ve heard that, time and again.

However, according to The Store Front, “Ninety-percent of worldwide retail sales are still done in physical stores.” Kind of throws that ecommerce-killer theory out the window.

It’s simply not true. Ecommerce didn’t kill the physical stores that have been closing or red...
CharityAuctionsToday •

How to Photograph Auction Items

Knowing or learning how to photograph auction items are skills that will catapult your online charity auction to greater success. Bright, crisp, and clear photos are the heroes of your online charity auction. After all, in an online auction, the only clue a bidder has about the item is what they visualize from the photo. They do shop with their eyes!  See how important it is to learn how to photograph auction items? It’s money in the bank.Your organization is fortunate if it has a photographer o...
CharityAuctionsToday •

How to Create a Fundraising Video to Increase Donations

Pictory is an online paid video platform we tested because it uses AI (artificial intelligence), it doesn’t take mad technical skills, and it’s affordable. Plus, we thought you might appreciate learning about it! There are many similar platforms you can try, too. We do not have an affiliation with Pictory.Here’s how we did it. We input the URL from our Fundraising Podcasts: Secret Weapon for Nonprofits blog post, added the images we used in the blog, and Pictory created a video about the subject...
CharityAuctionsToday •

Chain Restaurants That Do Fundraisers

We love to eat. And we love doing it with our family and friends. Eating at a fun restaurant with a table full of favorite people turns a meal into a memorable event.  And if we go to restaurants that do fundraisers, all the better! This is precisely why “dine and donate” fundraising works so well. Let’s look at restaurants that do fundraisers from their perspective. Community is an essential part of any restaurant. Restaurant owners like the opportunity to support it, and most offer discounted...
CharityAuctionsToday •

Online Garage Sale

Nothing makes your blood pressure rise as fast as rain on your garage sale day. Do you get out the umbrella or reschedule? Rain is NEVER an issue with an online garage sale, in fact it could garner more traffic because people tend to stay home more when the weather is uncooperative. Plenty of time for browsing your cache of items for sale. Plus, who says your virtual garage sale has to be one day? With an online garage sale, it can last for weeks until every last item is sold. Even if you decide...
CharityAuctionsToday •

How to Set Up an Online Auction

The four most popular auction types are live, silent, online, and hybrid.As you read through these, consider how to set up an online auction versus a live or hybrid model. Which one(s) will be the most feasible for your goals and your team? You’ll discover the online auction requires the least amount of effort. If you’re leaning toward an in-person gala event, you’ll definitely need to have a live auction, and to make it easier, use an online platform. too. Live auction: It’s a one-day, live eve...
CharityAuctionsToday •

Nonprofit Fundraising Strategy Sans AmazonSmile

A new nonprofit fundraising strategy is in store for thousands after being blind-sighted by Amazon’s sudden closure of its charity fundraising program.Nonprofits received the news via email on January 18, 2023, that AmazonSmile would end on February 20, 2023. It was too short notice for them to replace the funding source strategically and quickly. A new nonprofit fundraising strategy is in the works for thousands of nonprofits, with many leaning toward online auction platforms like CharityAuctio...
CharityAuctionsToday •

How to Ask for Online Auction Donations -10 Tips for Success

You’ll be surprised at the power of goal setting. Your contribution to the fundraiser is to ask local businesses and organizations to donate nice items for your online auction fundraiser. No pressure, but your fundraiser auction’s success is directly related to your success. Remove the pressure altogether by setting goals and learning how to ask for online auction donations for your fundraiser. Before you call on local businesses for donations, spend a few minutes reviewing the prospects your co...